William Ames

PO Box 845 • State College, PA 16804
bill@psu.edu • www.williamames.com

Professional Summary

Project manager with more than 20 years of experience in the creative arts and technical arenas.

Core Competencies

• Written and Oral Communications	• Computer Training	• Photography/Image Editing
• Web Visibility and New Media	• Graphic Design	• Workflow and Style management

Experience

Penn State Engineering Science and Mechanics, University Park, PA 1998–present
IT and Media Specialist

Project manager and internal consultant for honors department. Key internal consultant on web technology, new media, Penn State style, graphics design and content management systems.

Key achievements:

Restructured internal publications, trained faculty and staff on writing techniques for print and web, and developed content management systems.
Led development teams for the implementation of strategic goals under tight deadlines.
• Managed web site redesign and expansion initiatives, including Search Engine Optimization (SEO), user interface testing, web standards, new media, and integration with Penn State and College of Engineering style guidelines.
Trained staff on electronic pre-press using Adobe Creative Suite, including workflow solutions using Adobe InCopy and Version Cue.
Initiated video podcasts, news feeds and integration of social media.
Awarded Peer Review of Exceptional Performance as well as Staff Award for Innovation and Creativity.

William Ames Photography, State College, PA 1987–present
Freelance Photographer

Marketed a variety of photographic services to a diverse clientele, from commercial and education sectors, to individuals. Services range from architectural photography to photo restoration.

Key achievements:

Developed and marketed services through amesphotos.com, achieving top Google rankings for relevant keywords such as "Penn State photos", "Beaver Stadium" and more.
Successfully implemented marketing strategies using FaceBook, Linked In, Google Maps and other new and social media.
Developed partnerships with existing Penn State affiliates such as Bank of America and Replay Photos.

MicroAge Computer Centers/Network Information Solutions, Reading/State College, PA 1994–1997
Sales Manager

Managed sales of electronic pre-press and graphic design products and solutions. Certified for sales and training by major vendors, including Adobe, Aldus, Macromedia, Apple and others.

Key achievements:

Increased year-to-year sales by orders of magnitude.
Developed and marketed pre-press and desktop publishing solutions to Fortune 1000 clients which included start-up assistance, training plans and ongoing partnerships.

Education and Credentials

Bachelor of Arts (English) • The Pennsylvania State University, University Park, PA
President's Club Sales Management Certificate • Sandler Sales Institute, Owings Mills, MD

Affiliations

Penn State Alumni Association (life member)
Penn State CORED (past affiliate member)
Penn State Support Network
Modern Language Association
Amateur Radio Relay League (KA3EDZ)
Kansas City Barbecue Society Certified Judge